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Government / July 2011

Community Communication

Background

In 2009 the Australian state of Victoria suffered at the hands of one of the country’s greatest natural disasters.  Saturday February 7th, 2009 is now imprinted into the Australian psyche as “Black Saturday”; the day fire storms swept the Victorian countryside destroying 2029 homes and claiming 173 human lives.  One of the most devastated communities was the mountain village of Marysville who was subject to almost total destruction. 

Challenge

In the aftermath of this tragedy, the community of Marysville was faced with the task of rebuilding their town.  The Local Council had ideas in place of how to best approach the task, however knew that for the rebuilding to be successful and hold through the future they required community feedback and input. 

Solution

In conjunction with Axial Australia NeoProducts worked with the Victorian Bushfire Reconstruction and Recovery Authority (VBRRA), to donate kiosks for a community feedback solution.  These kiosks allow visitors and local residents to view updates on the proposed changes for Marysville whilst giving them the opportunity to provide their feedback on specific segments.

The indoor and outdoor kiosks provide:

  • Updates, visual and standard written, on community project status.
  • Visual interaction with proposed plans for Marysville projects with residents being able to drill down into segments of proposed civic projects and provide their views on proposed changes.
  • Visitors to the township can now see what is being planned via the touch screen presentation.
  • Visitors supply a brief survey on why, when and how they have been involved with Marysville.
  • Local businesses can promote themselves and offer printed vouchers.
  • The outdoor kiosk provided the community with 24 hour access.

Benefit

The project provided the local council the ability to keep the community informed, gauge the community’s views and gain support for proposed changes to the area.  The kiosks highlighted the effective use of touch screen technology to engage with people at the point where they experience the brand. 

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